BA in Digital Marketing

Use creativity to change the world.

The BA in Digital Marketing program at SWU combines business, marketing, and media communications to prepare you for a career in digital marketing. You’ll learn the essential foundations of marketing and campaigns and build the skills and technical expertise you need—including training on software for preparing digital and print media. As a student in the Bachelor of Arts in Digital Marketing program, you’ll have access to the Crawford Strategy Media Production Lab, where you can create original marketing materials.

The on-campus BA in Digital Marketing provides a clear career trajectory and the skills you need to work in areas that interest you. In addition to mastering digital marketing, you’ll also take foundations of business courses that will help you work in and for organizations. You’ll integrate everything you learn with Christian ethics to help you navigate the changing marketing landscape and grow your communication capabilities.