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BA in Media Communication

 

 

Engage the world. Write the future. Earn your BA in Media Communication. 

As a Media Communication major at SWU, you will explore and understand your role in today’s media-saturated world. Become a media expert and learn the dynamics of journalism, writing, videography, and web design within a professional and faith-integrated context. Dive deep into video production and photojournalism with a concentration in Media Production, or immerse yourself in the theories and philosophies of modern media with a concentration in Mass Media Studies.

Become a thinker and a creator

Media Communication majors learn to create digital multimedia projects, give professional presentations, and develop content for and design websites. You will critically examine media messages found in film, popular music, and other media outlets and learn to understand the complex dynamics of the communication process. Looking for something beyond the classroom? You will have access to the Crawford Strategy Media Production Lab with the equipment and technology currently used in the media industry. Our students gain experience with real life clients and internships at communications-related businesses and organizations at such locations as FOX Carolina, View Digital Media, and local radio stations.

Concentrations

Media Production Principles
  • Media communication involves clearly and competently communicating across multiple contexts and platforms.
  • The core of journalism involves reporting-telling of other people’s stories.
  • Media communicators must understand the professional standards in their fields of interest.
Mass Media Studies Principles
  • Popular culture has an important function in society, shaping collective conversations and behavioral norms on social issues.
  • Media criticism seeks deeper understandings of communication exchanges that take place within popular culture, understandings which help shape a Christian response to popular culture.
  • Rhetorical theory is the foundation of criticism.
  • There are multiple approaches to communication criticism.
Film Production

Info coming soon.

 

Addison Boggs - Media Communications Major

 
 
 
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"Media Communications at SWU did more than just teach me about my field. This department invested in me and gave me opportunities to work and grow my passion for storytelling."

Andrew Collins, Class of 2019

 

Career Preparation

This program opens the door to many career possibilities including:

  • Television broadcasting
  • Radio broadcasting
  • Multimedia producer
  • News reporter
  • Advertising agency jobs
  • Web designer
  • Teacher of Media Arts
  • Church Media jobs

Graduate Experience

Our graduates have gone into a number of careers and have held jobs with employers such as:

  • ALIVE Wesleyan Church
  • The Billy Graham Training Center at The Cove
  • FOX Carolina
  • Mission Health
  • The Pickens Sentinel
  • 106.9 The Light Radio Station
  • B-93.7 FM

 

“My time at SWU was the foundational step of education I needed to take to realize that my career calling was completely across the country, in Los Angeles, CA, and eventually, my goal is to work/minister all over the world! The professors, students, and general community helped me grow into the person I am today, and am still becoming, and I will never forget my precious bit of time spent there.”
Media Communication, 2021 — TV/Film worker, Freelance multi-media artist